Four things a blogger can learn from Angry Birds
Have you played Angry Birds?
It’s the game where you use a slingshot to launch angry birds at hungry pigs in effort to save the stolen eggs.
Even with it’s insanely low price point, the game has attracted about $70,000,000 in sales according to Industry Gamers.
$70,000,000.00
I can’t help but think there’s something more to the game than launching birds at pigs … and I think there a few things the game might remind the blogging community.
What seems to be at the core of the Angry Birds games are core values … values everyone can apply to their own life, no matter what their goals are. Let’s take a closer look.
1. Be persistent
The most important lesson you can gain as a blogger can take away from Angry Birds is that of persistence. Moving forward toward your ultimate goal, despite what others say or do, is something you need to be able to do, because chances are you will think about giving up at times. Whether you consider it because of external or an internal source is irrelevant … it requires a lot of work from you, and often offers little return in the short term. You need to be able to push forward and carry out your mission, whether it’s reaching 1,000 visitors a day or retrieving another stolen eggs.
2. Be aggressive
Simply listening to the noises from Angry Birds is enough to reveal the birds aren’t just angry, they’re agressive as well. As a blogger, you need to be agressive as well. You need to know what you want to achieve as a blogger, and take it. If you want something in this world, you need to go after it. When optimizing your blog, consider tackling the hard problems, like all those 404 errors you didn’t know you had (check webmaster tools for this) or asking the blogger you look up to to share a post with their following.
3. Diversify your editorial approach
Just as players are given the opportunity to diversify their approach with various birds and special moves, you need to diversify how you approach their blog … more specifically, how you approach content development. Creating several types of content will help you achieve consistency, as you’ll have the room to change the content up if you need to. A great example of this can be seen over FuelYourWriting.com, which is a sibling FUEL blog managed by my friend and fellow FUEL editor, Christopher Jackson. He’s effectively created several types of content he and his team can explore at any time, including Save My Writing, Interviews, and Reviews, which enable them to change up their editorial approach.
4. Learn as you go
Let’s face it — you can’t become an expert in something that’s constantly evolving … especially when it evolves at such a rapid speed. We’re all pretty much learning as we go, which is a good thing. Just as you learn from what’s working and what’s not working when launching birds at various parts of the pig’s fortresses, a blogger needs to learn what content is connecting with their readers. If you find one particular style of content is working well, create more content like it or expand it. This is why the book publishers print new editions of their books. This is why movie studios produce sequels, prequels, and 3D versions of their films. Because there’s no size that fits all, you need to pay close attention to what’s happening and learn as you go.
What has Angry Birds taught you?
Aside from learning the game is incredibly fun and challenging, what has it taught you about the art and craft of blogging? I’d love to hear your feedback, as we all seem to experiencing things a little differently.
Christopher Rice is a publisher, entrepreneur, and abstract artist in Santa Monica. He’s a founder of Wearabl, editor of CreativeBlogger, and creator of Gumball. Friend him up at Twitter | Google+ | Facebook | Pinterest |
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