This is a guest post by Christopher of CreativeBlogger.
Be sure to read the whole post in order to find out how to get a free critique of your blog.
Bloggers are stat junkies.
We obsess over our inbound links, our mentions on twitter, and our daily visitor count. We do this because blogging is a solo activity–most of us don’t have personal connections with mentors to tell us what we’re doing well and what we need to improve.
In other words, we’re all flying blind.
This is why we turn to our trusty analytics. The numbers provide measurement of our progress–what we are doing well and what we need to improve.
Every blogger uses the analytics of their blog differently, but for the most part, the daily visitor count is what seems to attract the most attention … especially when you’ve just started your blog and those first few visitors start trickling in. It’s exciting and rewarding, but it’s also pointless if your blog has nothing to offer visitors.
I’d like to explore why you should pay less attention to the daily visitors count, and spend more time concentrating on giving visitors a reason to revisit your blog.
Doing this will free you from the upset you experience when a drop (either slight or extreme) occurs in your daily visitor count, and enable you to focus not on how many people are visiting, but rather how many of those people are revisiting.
Forget The Daily Visitor Count
Though increasing your daily visitor count can be emotionally rewarding when unsure about your efforts as a blogger, your daily traffic means nothing if you’re not giving your visitors reason to revisit … a reason to subscribe, follow you socially, or buy your products.
The way you achieve this is by providing something your visitors want … something they need. The way you measure it is up to you, but Google Analytics provides a nice feature that spotlights the New Visitors and Returning Visitors.
Offer Your Visitors Something Valuable
Giving visitors reason to revisit your blog comes down to what you have to offer. Whether you offer helpful content, exclusive ebooks, entertainment, or anything else the community of your niche might desire, you need to offer what your visitors want if you hope to build both the readership of your blog and its social following.
The following list includes just a few things you might offer your visitor depending on your niche:
- Exceptional content
- Exclusive content
- Free ebooks
- Premium ebooks
- Personal Insight
- Expert Advice
- Affiliate opportunities
- Discounts on products and services
Unless you provide some some of offer to your visitors, they’re probably not going to revisit your blog.
Would you revisit a blog that offered you nothing?
Help Visitors Find Your Offering
If you plan on concentrating on attracting regular readers by publishing exceptional content, consider making it easy for visitors to find you most popular posts. One way to achieve this is to create a section in your sidebar for popular content.
This will maximize the chance your visitors will see the value you offer and consider subscribing or following socially.
Likewise, if you offer a free ebook or complimentary service of some sort, be sure you highlight it near the top of your blog.
Make It Easy to Revisit
Once you successfully provide your visitors with the value you have to offer, you need to make it easy for your visitors to revisit.
There are a variety of ways for you to make it easy for readers to revisit your blog, and they all revolve around providing them the value they hoped to receive when they first became interested in your blog. This value should be accompanied by a link back to your blog.
A few places you can achieve this include the following:
- RSS subscriptions
- Email newsletters
- Social status updates
Setting out to attract revisits rather than one-time visits is a much more efficient way for bloggers to build their readership and social following.
The Blog and The Birdhouse
The blogger’s relationship with their reader is much like that between a birdhouse and birds–unless the birdhouse offers something birds find valuable (either food or shelter), birds aren’t going to revisit it.
Likewise, unless you offer visitors something they find valuable, it’s not likely they’re going to revisit your blog.
What do you offer your visitors?
Get A Free Critique of Your Blog From Me
Update: Free critiques have been closed – please see my latest post to get your free critique
If you’re interested in finding out whether or not a first-time visitor would consider revisiting your blog, post a link to your blog in the comments section below – I’ll be visiting every blog and posting a critique.
What each critique will offer:
- My first impression of your blog
- The power of your offer
- How I’d like to revisit (Twitter, Facebook, email subscription)
- Tips on how to improve your offer
- Presentation tips
So, the question still stands … are you giving visitors a reason to revisit your blog?
Post a link to your blog below to find out!
cc image credit: seishin17