Most living creatures respond to color. Using it as a cue from nature to help them survive, they might recognize certain colors as signifying food and others as danger. We are much the same way, evolutionary traits within our minds causing us to react to different colors and shades.
This is an element that is used in everything from fashion design to home decor and is a popular element of creating marketing tools like logos and advertisements. Often we are influenced by these colors without even realizing it, and color therapy is applied to more crucial roles such as the colors of hospital rooms.
When it comes to choosing a color theme for your blog, it is more than just selecting something you think looks pretty. Certain colors can actually have an effect on the viewer’s reaction to the blog: whether or not they revisit and even whether they subscribe. That is why you should be careful when making your choice.
Here are four things you should keep an eye on when selecting a color scheme for your blog.
1. Make Your Own Palette
There are a lot of premade color palettes out there for designers to use, some with credit and most without any necessary. But you won’t get everything exactly the way you want it using someone else’s palette. That is why you are better off creating your own, and there are many different tools out there to help you do it. The most popular are probably Adobe Kuler, which is an excellent generator and theme-sharing website, and ColourLovers, which has a large community of color enthusiasts, an easily navigable directory and a large number of tools for making your palette. For something a little more simple and straightforward, there is Color Scheme Designer, which is an excellent way of using a wheel to find intermediate shades and creating a great palette.
2. Know Where to Look for Inspiration
Color comes from more than just swatches. Limiting yourself to such methods of seeking out a palette will hurt more than help, and you will miss out on the inspiration that comes from sources in the real world. For example, nature is the perfect place to look. Vibrant and in their truest form, gorgeous color patterns and combinations are found where you might not have considered before. You can also find it in things like paintings, clothing, house decorations, the tones of bricks in buildings, etc. Knowing where to look means knowing to look practically everywhere!
3. Be Aware of the Different Color Types
Knowing the different colors isn’t enough. You should also be aware of the different color categories, and no, I don’t mean summer versus winter. You have six main styles: analogues, triad, monochromatic, compound, shades and complementary. An analogue color scheme is one that uses adjacent hues within the same color, such as red, light red, orange red, magenta and lilac. A triad is when you create a theme based on three triangular points on the color wheel, like yellow, red and blue, through differing tones. Monochromatic is a single color that has been split into different hues, like red, pink, crimson, etc. Compound is a complex combination of colors from different hues that have been selected more randomly, for a more dynamic look. Shades are slight variations on the original color. Finally, complementary is opposing colors that complement one another.
4. Use Photos to Bring It Together
Perhaps my favorite method of choosing a blog’s color scheme is through the use of photographs. Creating a nice blend of realism and base color, you can build the hues around the image itself. This gives you more to work with as far as design is concerned while also creating a foundation for your color choices.
Coming up with the perfect color scheme is completely possible. Just use the tips above and keep in mind the end result. See how simple it can be?