It goes without saying that you don’t have a blog without content. We could even take it a step further and say you don’t have a blog without quality content that will keep your readers coming back for more.
So how do you do that, you ask? The answer is…it depends. You should first ask yourself a few questions: What type of blog do you want? What is your target demographic? What is your ultimate goal for your blog?
What type of blog do you want?
Do you want an editorial blog (similar to FY Blogging) where you share informational content on a specific subject that your readers can/will learn something from? If so then you need to sharpen your research skills. It’s preferred, but not necessary to be a subject matter expert on what you are writing-just as long as you do ENOUGH research to actually know what you are talking about. Hit up Wikipedia, Work.com, About.com or similar informational sites. The great thing about these sites is that oftentimes they include links to take you to even more informational resources.
Do you intend to use your blog as your digital diary where you post musings about your life? This isn’t unheard of, but beware of what you write. We highly suggest that if you’re posting a not-so-flattering piece, that you omit names and other identifying details!
What is your target demographic?
Are you a mom who has been around the block when it comes to teething, diaper changing and temper tantrums? Well you’re in luck because “mommy blogging” is a hot topic these days. As more and more Gen X and Yers are starting families, people who are regular users of the internet and social media outlets find that reading the experiences of other parents helps not only teach them tips and tricks, but also helps them maintain their sanity! Dooce.com is a great (and extremely popular) example of a mommy blog.
Maybe you’re a strictly business-minded individual who has learned a lot about the corporate world through your experience in navigating it. It could be that you’re an expert meeting planner or you have some fail proof HR tips. A business advice blog targeting that population would be a great option for you. Whichever group of people you want to cater to, be sure that you stay on topic to make your readers stay with you.
Where do you want your blog to go?
Is your ultimate goal to bring in advertising revenue? Get your name out there in the hopes of one day getting a coveted movie or book deal because you’re just so witty and charming? Then it’s important to keep your eye on the prize. Advertisers are probably not going to want to tout their products or services on a blog that regularly trashes companies. On the other hand, if you have a unique voice when writing about things, whether good or bad, then you may catch the eye of those agents you seek. It may be a long shot, but it happened to bloggers like those behind PostSecret and The Washingtonienne- a blog about the sordid exploits of powerful people in governmental positions (now offline).
The moral of this story is that it’s vital to have a clear plan-both for the here and now and in the distant future. Once you have that plan set, then the content that you post should fall into place on its own.
Michelle Krasniak is a copywriter and Social Media Marketing consultant. You can contact her through her website.