Establish A Publishing Schedule
If you’re like a lot of bloggers, you might find it a bit difficult to create a consistent flow of content as a publisher, which, as we all know, might mean the difference between capturing a reader and losing a reader.
There are plenty of tricks and tips out there designed to help you think up new ideas and create content, but let’s take a step back — even before we get to the content creation process — and think about how we approach the content creation process … and most importantly, when we approach it.
Content Isn’t Just About What … It’s About When
The single most important thing you can do to overcome your lack of discipline or drive to publish content — even if you feel you’re passionate about the content — is to establish a publishing schedule. If you want to take blogging seriously and reach that next level, you need to step up your game and act like a pro.
Depending on how often you can or want to post, consider throwing a schedule together on paper or whiteboard and stick to it.
Dedicate your efforts to creating content for the week during the weekend. Get yourself ahead of schedule so you’re not frantically throwing content together at the last minute.
Set yourself to a schedule, whether it’s a post a day, three posts a week, two posts (as copyblogger did), or even one post a week. The key is to create exceptional content that gets noticed and provides value.
Set yourself up and hold yourself to it … this will help you overcome your own inner block and help you get to the next level.
How frequent do you post a week? How often would you like to post a week?
photo credit: Chad and Kellye
Christopher Rice is a publisher, entrepreneur, and abstract artist in Santa Monica. He’s a founder of Wearabl, editor of CreativeBlogger, and creator of Gumball. Friend him up at Twitter | Google+ | Facebook | Pinterest |


At the moment I’m sticking to a post a week but in the long term would like to post 2-3 times.
By doing a little bit of research, I’ve noticed that my intial target audience are online Tuesday and Thursday evenings (UK) and mornings (US) and I’ve found more people visit then say posting on a Monday or Wednesday.
That’s interesting, Paul — what’s your target audience, if you don’t mind me asking?
I found that the screenwriting crowd is more active during Mondays.
At the moment it’s a target audience of other travel bloggers who tend to take part in events on twitter which happen on Tuesdays and Thursdays.
I changed my publish date this week and saw quite a trend of visitors on Monday between 4-8 GMT so guess it’s just a case of testing each week
I try to put out at least 3 posts a week. I think it’s better not to rush a post everyday and take some time creating quality content. If I’m feeling the need to blog I can always post more if I want. :)
That’s an awesome approach, Justin — posting additional posts when you feel like it is something I think a lot of bloggers forget when trying to establish a schedule … while a schedule will help you stay productive and establish consistency, it may also become boring to readers.
Great point!
Very excellent points. I’m kind of new to this blogging thing, but this post is really helping me regain my focus to get back to work.
Thanks, Eric.
Do you have any special plans for your blog in terms of content — obviously if it’s for your website linked, you’ll be promoting your video content, but do you have anything else in store that’s not, say, as promotional?
Hope you don’t mind me asking … I’m just passionate about the supplemental blog can find balance between promotional and non-promotional content.
My end goal is 5 posts a week, Monday – Friday. I’m still feeling out what works best for me to write, but I’m learning more and more and so far have gotten a good response.
I need to draw up a schedule as you suggest. I plan on certain posts being made on specific days, such as link roundups on Friday. Mapping it out will help me plan everything out and keep to the schedule.
Thanks for the post!
Link roundups and weekly reviews are great ways to keep the content flowing for the reader as well as creating some pathways for the search engines to crawl — especially when reviewing the content from the week on the blog. This creates a direct path to the content, which makes it easier to find for search engines.
This is true blogging at its best but what about post frequency to make the search engines happy and getting a good rank? Is there a magic frequency for something like that?
Thanks
Debby
Thanks Debby!
From what I’ve noticed, search engines do factor in frequency, and likely let pieces of relevant content drop as newer relevant content becomes available, however, there isn’t a magic frequency … some find it necessary to post many times throughout the day (news / fan blogs) while others see it fit to post once a week.
Nothing’s certain about them search engines … other than their motive, which is to help their users find good content.
Thanks Christopher. It would be hard for me to post daily. My content requires good research. I have never been one that wanted to just throw stuff on a site.
I guess it is live and learn and if it doesn’t work the first time, try and try again. (:
Definitely!
I would just love to see some real schedules. I have heard a number of different ideas about posting to blogs and submitting to article sites to build backlinks. I don’t have a set schedule at this point but would love to see some example, anyone?
On my teaching blog (http://teachsuzuki.blogspot.com) I post a “Monday Morning Check In,” which is a post that addresses general “get your life in order” type issues: goal-setting, calendar, attitude, building habits, and anything else that hits me at the moment. This week’s Monday topic was teacher character traits. Then I aim for a post on Tuesday, Thursday, and Saturday. One or two of those posts may be longer, and one may be a shorter “Quick Practice Tip” or similar short topic.
On my bible study lists blog (biblelist.blogspot.com), I post my study lists every day. When I went out of the country, I posted my daily blogs in advance to cover the time I was gone.
At the risk of making it look like I want someone to be doiing my work for me, would anybody show us his/her schedule: that way we can be inspired [whatever the word..]