Will Bloggers Be Interested in Guest Posting On Your Blog?

guest posting[this is part of the Fuel Feedback series ... engage with us at #FuelFeedback on Fridays]

Guest posting has become a powerful way for bloggers to extend the reach of their content, build their profile as a blogger, and attract a waterfall of traffic from the blog on which they guest post. This isn’t exactly news, but it brings to mind a question a lot of bloggers have about their own blog:

Will bloggers want to guest post on my blog?

It’s exciting to imagine a time when your blog becomes the place where other bloggers actually want to contribute their work, because it’s a sign that other bloggers like what they see and want to be involved. Guest posting is also a great way for you to fill your editorial calendar without spending the time it takes to create content. That said, you need to be careful here, as over-doing guest posting is one of the fastest ways to lose your voice and thus your readers.

So how do you get to that point? How do you get to the point where you can go on vacation and know that you can fill the time with guest posts from contributing bloggers interested in becoming involved with your blog?

The most direct path is dedicating yourself fully to your blog. Going beyond what has become the standard — some might say this involves posting more than once a day on occasion for those that normally post once a day … others might say this involves engaging in a different way than everyone else in your niche.

What bloggers look for

Though popularity and traffic might be a major deciding factor for bloggers interested in guest posting, smart bloggers will target blogs that are up-and-coming … blogs that have momentum and promise.

Does your blog attract guest posters? If not, does it have the potential?

Find out if bloggers will be interested in guest posting on your blog

As with all the posts in the Fuel Feedback series, I’m going to be visiting every blog shared in the comments section below and provide feedback regarding our topic — today’s topic being whether or not bloggers will be interested in guest posting on your blog. All you have to do is share the url of your blog in the comments section below, and I’ll stop by as soon as I can.

During my visit, I’m going to be looking at the consistency of your blog (consistency doesn’t require posting every day), your about page, your popular posts if possible, and your guest post guidelines if you’re actively looking for guest bloggers. This will give any blogger a good idea of whether or not you have momentum with your blog, and thus whether they should try to become a guest blogger on your blog.

The feedback I’ll be providing will be about the following:

  • momentum
  • engagement with the community
  • foundation (popular content and about page)
  • guest post info
  • do you offer guest bloggers a promotional byline?
  • will you add your guest bloggers to the about page if regular contributors (as we do here)
  • will you create a dedicated page for your guest blogger?

This should give you a good idea of how to improve your blog so bloggers want to guest post for you, as well as provide a growing discussion about guest posting and what web publishers can do to attract more.

Want more than feedback this time?

Today’s topic sparks room for even more than feedback, and I’m willing to explore it with you if you’d like. In addition to providing feedback, I’m willing to provide you with an actual guest post if our blogs share similar topics. Again, the topic today is all about whether or not bloggers are interested in guest posting on your blog, so if there seems to be a fit between us (blogging and seo, blogging and writing, blogging and business) then you might just end up with a guest post from me!

Share the url of your blog in the comments section below to find out if bloggers are interested in guest posting on your blog … remember, you might even end up with a guest post!

cc image credit by FHKE

Chris Rice is an SEO with Sachs Marketing Group. He writes about WordPress themes, plugins, and services for entrepreneurial bloggers at CreativeBlogger. Get more from him on Twitter and LinkedIn.


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