Hey Blogger, Could You Repeat That?

1166186_70255465Repetition can be a powerful tool in the hands of a blogger. In case you didn’t hear me, I said “repetition can be a powerful tool in the hands of a blogger.” In fact, a fear of repetition could potentially cause blogging burnout and when that happens, your blog is toast. Why?

  1. Refusing to repeat ideas means you have to constantly have new ones, which can be exhausting.
  2. The web is more and more a real-time content engine. Yesterday’s great idea is buried under today’s inspiration.
  3. People forget what you’re about if you don’t remind them.

One leadership expert often reminds his people that “vision leaks.” You can share it, but you’ll need to share it again in six weeks or everyone will forget it. That can be true of a blog’s audience as well. Our attention spans are shorter than ever, so if you want to be memorable, you have to update your readers’ memory often.

Your best ideas are certainly worth repeating, and if it’s not worth repeating, it’s probably not your best idea. I’ve been a public speaker for thirteen years and have spoken to the exact same crowd, three times per week for half a decade. That means I’ve spoken to one group of people close to 1,000 times. During that time, I learned that originality isn’t always possible. The alternative is the same basic ideas re-packaged and re-published in a new and fresh way.

Here’s the question for you… how do you re-package ideas in a fresh way? How should a blogger utilize repetition and how can she do it without becoming lazy in the process?

In addition to serving as Editor of Fuel Your Blogging, Brandon is also a Pastor at Saddleback Church and Online Community Coordinator for Pastors.com. He’s also a web designer, blogger, and church communications consultant. Catch him on his own blog or on Twitter.


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