Matthew just threw down an important element above as well — the call to action for the reader. In most cases, once you reach the end of the post, you can either leave a comment, bookmark the post, or select another post; getting people to chime in, as mentioned above, is the key to engaging your reader — so create a call of action at the end of your post, possibly even more specific than the one above, to achieve interaction with your readers. Asking them to chime in with their own experience is encouraging and fun, so readers are bound to do so if you spark the interest.

Nice post Matthew!

I’ll be coming back for more now!

@Ioswl – I hope you find them useful. Let us know what you think is worthwhile.

@Aaron – I like what you said about setting up your articles like you’re having a conversation. Good idea. Professional but personable.

“Don’t Talk, Converse” is one of my favorites… I try to remember that i want my site to communicate with users, and to do this it is has be approached like they are having a conversation with it.

So though I try to have a professional approach to writing, I strive to set up my articles so that when people are reading it is like we are having conversation over coffee… or a beer :)

thanks for the great content

~ Aaron I