Identify Your Target Audience

One of the reasons a lot of bloggers struggle to publish content regularly is because they haven’t taken the time to identify their audience. I’ve made this mistake with several blogs and know the frustrating feeling all too well.

If you don’t identify your audience, you feel lost and struggle with the question of what to write next.

Fill in the blanks:

  • My audience is interested in the ___________ niche.
  • My audience wants to learn more about ___________, ___________, and ___________.

Doing this quick exercise will give you what you need to approach your research and content development a little smarter.

Skipping this step results in a shot-in-the-dark approach, which will likely result in frustration, confusion, and stunted growth. Take the time to fill in the blanks now so you know exactly what you need to write in order to reach your audience later.

What do you think?

I’d love to hear what you think about identifying your audience.

Have you taken the time to do so, or are you taking the shot-in-the-dark approach – how is it working for you and your blog?

Chris Rice is an SEO with Sachs Marketing Group. He writes about WordPress themes, plugins, and services for entrepreneurial bloggers at CreativeBlogger. Get more from him on Twitter and LinkedIn.


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