A lot of stress is placed upon the actual content of a blog, which makes sense considering that’s what readers are looking for, but what about that little place just below the content of your post?
The post footer is where bloggers have the opportunity to turn a first-time visitor into a subscriber, customer, or friend depending on your goals.
While listing relevant content can lead to additional page views, it might be more beneficial to promote your newsletter, your ebook, or your subscription options — this can be especially helpful if you’re trying to set yourself apart from the rest of the voices in your niche.
Furthermore, with so many ebooks and courses and newsletters available, it’s important to think about how you can make this portion of your blog more interesting … more compelling to the reader.
Does your post footer stand out?
I’d love to open this up and explore the post footers in your blogs? What’s working and what isn’t?