Wow. This is a big development. With Facebook talking about doing email (albeit working hard not to let people call it email), and with Tumblr always seemingly a step ahead in the mini-blogging niche (not to be confused with the 140-character or less micro-blogging niche), Posterous just took a pretty giant leap forward with Posterous Groups.
Here’s a sweet video overview that finally answers the question of how to pronounce the name “Posterous.” (I’ve been saying it wrong for far too long.)
And in their own words…
Posterous Groups is the simplest way to communicate with your group. Here’s how it works:
Creating a group is as simple as sending an email. Just send an email to firstname.lastname@example.org and you are off and running
No account sign up required. This means no more waiting for Mom to complete the signup process; instead, just add her email address and she’s in your group. Every time you post to the group, she’ll receive the full content as an email. She can reply directly to your email and everyone in the group gets her update.
Brilliant handling of rich media. To share photos, a video or audio file, just attach it to your email. All photos are displayed in your emails without attachments and the group’s threaded web view will automatically host and embed videos, audio files . . . any file that you send. Just send it to Posterous Groups and it will do the right thing.
Private is the default option. You have full control over who sees your photos and who participates in your group.
And why is this so cool? As their blog declares, group management has been a fairly neglected area of web development in the last few years. We’ve seen enormous advancement in blogging platforms, niche social networks, and social sharing platforms, but very few developments along the lines of managing a group (outside of the
web monopoly Facebook platform, that is).
So, jump in. Give it a shot. And comment below to let us know what your experience was like and what you think about this new option for managing a Posterous (pronounced like PASTA, but with an erous on the end) site.