In his book, The Dip, Seth Godin talks about deciding to quit or sweat it out in order to be the best at something—anything. Are you doing what it takes to be the best at blogging?
It’s an interesting question. You started a blog because you were passionate about gadgets, traveling, coffee or recipes. Whatever the topic, your writing came naturally because you are, in some way, an expert. But now? The writing is probably a chore. Like taking out the trash. You have to do it, but you don’t get any sense of accomplishment when you’re done. That’s a “dip”, according to Godin. I call it a crossroad. And welcome to it.
You Are Here
Here is a crossroad. Left, you quit blogging and pick up macramé. Maybe yoga. Go right, you kick off the training wheels and really get serious about blogging. There is a third option. Keep going straight. But going straight doesn’t get you anywhere. Soon you’ll be right back at your crossroad again. So save some gas and decide now.
By the way, you will face dips or crossroads in your education, career, finances and relationships. Learn to recognize them. While you can’t plan for them, you can expect them. Godin believes you shouldn’t invest too much time or energy into something before you start to question the worth of your endeavor. I agree. Hard work is hard. Even harder with no carrot to chase. If all you think about is how hard the hard work is, it’s time to quit.
Pass or Passion?
When I started blogging, it was a hobby. No goals. No direction. No time. After a year, I came to my crossroad. Guess what. I quit. Yep. I quit for a couple weeks. I was testing myself. I wanted to see how the freedom felt. It was painful. Like starving yourself before Thanksgiving so you can gorge on all the fixings. When I finally took off the creative choker collar, I poured myself into my blog, Better Than Vanilla. I was born again. And now there’s a hunger only tamed by writing. It’s ironic because for the last 10 years, I’ve been a copywriter. Ha. I guess it was a case of Don’t Know What You Got (Till It’s Gone)—Cinderella circa 1998.
Someday soon I’ll try to describe my new found hunger for writing. Until then, I’d love to hear about your blog. How do you plan to be great?