Spill It: Can Bloggers Be Trusted Anymore?


One of the major challenges facing traditional advertising and media is the trust factor. Even when commercials or advertisements make us laugh or cry, we still don’t necessarily believe in what we’re hearing. We’re savvy. We’re skeptical. We’re smart.

Blogging is newer. In fact, it’s a part of this abstract thing often referred to as new media, and before it became a marketing medium, it enjoyed a day of innocence. Plenty of blogging “marketers” have seized upon the opportunity and have sold product after product. The FTC has involved itself in the affairs of bloggers, requiring more complete disclosure of monetization tactics. In short, people trust bloggers less.

One of the ideals we espouse here at Fuel is that blogging is a great artform. It’s more than just good writing, it’s writing persuasively and in a way that connects people in a community around a person or brand. But is the artform being tainted by over-commercialization?

This post is not designed to criticize marketing or monetization methods in particular. In fact, a strong blogosphere depends on smart economic practices. Rather, we simply want to raise a question that is far more practical and positive… What should bloggers be doing to keep the trust factor up?

Share with us in the comments your thoughts about what bloggers can do to restore trust to the industry we call home…

In addition to serving as Editor of Fuel Your Blogging, Brandon is also a Pastor at Saddleback Church and Online Community Coordinator for Pastors.com. He’s also a web designer, blogger, and church communications consultant. Catch him on his own blog or on Twitter.


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