The Pro’s and Con’s of Blogging Ahead

Planning AheadMost bloggers share a common goal of getting a little bit ahead on their writing, so that the task isn’t overwhelming each day. For some niches, this is ideal, and planning ahead is a great discipline in any arena. But for the purposes of more effective blogging, sometimes blogging ahead can actually have its drawbacks too.

The Pro’s of Blogging Ahead

  • Blogging ahead allows you to structure your content over time, keeping the subject matter balanced.
  • It also allows you to plan series’ of posts, more easily connecting one post to another.
  • It relieves a lot of stress from the self-imposed end-of-day deadline (aka, “gotta blog today!”).
  • It keeps your blogging more consistent so that readers know what to expect.

The Con’s of Blogging Ahead

  • A lack of pressure can cause us to settle into mediocrity.
  • We sometimes miss the opportunity of addressing real-time, breaking stories.
  • We can become too predictable and even boring.
  • We can find ourselves in a rut, repeating the same process for every post.

When I first started blogging, my goal was to post once per day. I now write three to five posts per day on a variety of blogs, but I’ve learned the hard way that holidays, weekends, and unexpected interruptions in my schedule can drastically affect my speed-to-publishing. Certain seasons of life, such as relocating, having a baby, and beginning a new job also have had a deep effect on my efficiency.

Somewhere in the middle is the balance. I think in most niches, we ought to plan ahead, perhaps a few days or even a week in advance. But we should never lose our willingness to write in-the-moment, off-the-cuff, real-time stories about what’s happening around us.

Don’t plan so much that you lose your edge. Don’t lose your mind by failing to plan. What do you think?

photo source

In addition to serving as Editor of Fuel Your Blogging, Brandon is also a Pastor at Saddleback Church and Online Community Coordinator for Pastors.com. He’s also a web designer, blogger, and church communications consultant. Catch him on his own blog or on Twitter.

 

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