Most bloggers share a common goal of getting a little bit ahead on their writing, so that the task isn’t overwhelming each day. For some niches, this is ideal, and planning ahead is a great discipline in any arena. But for the purposes of more effective blogging, sometimes blogging ahead can actually have its drawbacks too.
The Pro’s of Blogging Ahead
- Blogging ahead allows you to structure your content over time, keeping the subject matter balanced.
- It also allows you to plan series’ of posts, more easily connecting one post to another.
- It relieves a lot of stress from the self-imposed end-of-day deadline (aka, “gotta blog today!”).
- It keeps your blogging more consistent so that readers know what to expect.
The Con’s of Blogging Ahead
- A lack of pressure can cause us to settle into mediocrity.
- We sometimes miss the opportunity of addressing real-time, breaking stories.
- We can become too predictable and even boring.
- We can find ourselves in a rut, repeating the same process for every post.
When I first started blogging, my goal was to post once per day. I now write three to five posts per day on a variety of blogs, but I’ve learned the hard way that holidays, weekends, and unexpected interruptions in my schedule can drastically affect my speed-to-publishing. Certain seasons of life, such as relocating, having a baby, and beginning a new job also have had a deep effect on my efficiency.
Somewhere in the middle is the balance. I think in most niches, we ought to plan ahead, perhaps a few days or even a week in advance. But we should never lose our willingness to write in-the-moment, off-the-cuff, real-time stories about what’s happening around us.
Don’t plan so much that you lose your edge. Don’t lose your mind by failing to plan. What do you think?