Comments on: What Is Buzz? And Why Should a Blogger Care?

By: Kiesha @ WeBlogBetter

Kiesha @ WeBlogBetter — Wed, 10 Mar 2010 20:49:06 +0000

LOL!! Yeah, that’s the one :)
When does buzz cross the line and become green eggs and spam? :)

By: Brandon Cox

Brandon Cox — Wed, 10 Mar 2010 17:33:33 +0000

Good point.

By: Rainer

Rainer — Wed, 10 Mar 2010 12:22:32 +0000

Suppose Buzz will be used not by the customers and bloggers, both corporations and government will try to influence buzz streams.. Anyway Buzz is hard to control but easy to make more work for SM specialists.

By: Brandon Cox

Brandon Cox — Wed, 10 Mar 2010 02:20:05 +0000

You mean the Iron Blogger contest that is introduced here and elaborated upon here? I do hope you get some more great buzz for that!

By: Kiesha @ WeBlogBetter

Kiesha @ WeBlogBetter — Tue, 09 Mar 2010 23:44:11 +0000

Buzz can be extremely powerful, but boy does it take a lot of work! And brain power! I’ve been trying to drum up some buzz for my Iron Blogger Contest and while I have been seeing results, it’s definitely taking a lot of me. Whew!

By: Brandon Cox

Brandon Cox — Tue, 09 Mar 2010 21:36:08 +0000

Good points, Christopher, especially about creating mystery!

By: Christopher // CrackerjackBlogging.com

Christopher // CrackerjackBlogging.com — Tue, 09 Mar 2010 06:40:57 +0000

Absolutely — the challenge is actually having something worth creating buzz about. If you’ve just started a new blog like me, then chances are no one is going to care about your latest theme switch … your so called “buzz.”

However, if you can manage to strike your reader or passerby with something genuinely compelling, then you’re on to something.

If we can learn anything from television producer, JJ Abrams, it’s this:

It’s all about the mystery.

Without it, audiences wouldn’t have gone into a frenzy over the buzz about Cloverfield — that’s just one example.

One example that I’ve personally encountered has been with Blizzard Studio’s Diablo 3 — the game has been in the making for years, and only recently have they released a few new sneak peaks for what’s to come … however, there’s still no release date — tortuous for the fanatic gamer.

Simnilarly, I recently saw that Darren Rowse was interested in the iPad, though he wasn’t sure when it would be available in Australia due to the lack of details in the official press release.

But ceating a mystery behind something people are interested in is only one way to stir up a buzz — has anyone done it personally?