Whether you prefer the original, 70s version featuring Gene Wilder, or the Tim Burton version with an eerily-androgenous Johnny Depp, one thing is clear — there is plenty of blogging inspiration to be found within the walls of the fabled chocolate factory.
And today, we’re out to uncover them all.
Your blog isn’t all that different from the chocolate factory – both are busy churning out all manner of sweet treats for your customers. And both, as it turns out, can easily benefit from the creative genius of Willy Wonka.
Incorporate the Unexpected
“Little surprises around every corner, but nothing dangerous!”
Wonka managed to bring an element of whimsy to all of his creations – a concept every blogger could do well to adopt. From the chocolate waterfall to the edible landscape, visitors to the factory were greeted with unexpected delights around every corner.
Has your blog become stale and predictable? It might be time to shake things up a bit. Draw some inspiration from an unexpected source, and offer your readers a fresh perspective. They’ll reward you with their loyalty.
Convey Your Personality & Embrace Eccentricity
“A little nonsense now and then is relished by the wisest men.”
Your blog should showcase your personality, and all that makes your voice unique. Wonka wasn’t afraid to tap into his eccentricities – and he understood the value that they lent to the creative process.
Your blog shouldn’t read like every other blog that serves your niche. Bring your unique perspective to the digital page, and inject life into your posts.
Maintain a Sense of Humor
“The suspense is terrible… I hope it’ll last.”
A sense of humor is a valuable asset that can help you weather the toughest of times. Perhaps you’ve set out to create an incredible new product, but it ends up turning your customers into gigantic blueberries. You could throw in the towel; or, you could simply juice the culprit and move on.
Every failure transports you one step closer to success.
Never Stop Learning
“Oh, you should never, never doubt what nobody is sure about.”
Of this you can be sure – the world around you is constantly changing. One of the best ways to use that change to your advantage is to embrace it. If you endeavor to learn something new every day, you’ll have a wealth of content to share with your readers. Don’t get hung up on trying to make every post earth-shattering – even small revelations such as time-savers and lifehacks can provide the perfect blog fodder.
Hard Work Breeds Success
“Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple.”
Perhaps you’ve heard the quote attributed to legendary game show host Monty Hall, “Actually, I’m an overnight success, but it took twenty years.”
There are some big names out there touting the “internet lifestyle” by working just a few hours a week, and there is no disputing the appeal of that sentiment. What’s important to remember is that it takes time, determination and hard work to create a successful blog, and the more likely scenario is 15-hour days, at least at the beginning. The good news is that for those willing to battle the Whangdoodles, Hornswogglers, Snozzwangers and Vermicious Knids they encounter along the way, the rewards can be significant.
In the words of Wonka himself, “Don’t forget what happened to the man who suddenly got everything he’d ever wished for … he lived happily ever after.”
Traci Hayner Vanover, the Promo Diva®, is an author, publisher, and business consultant with over 20 years of experience in the fields of sales, market research, and promotion. She is the founder and publisher of Entrepreneur & Self-Employed Business Journal, and a co-host of the Neanderthal Marketing Radio Show. Learn more about her consulting services at Propabranda.com.