But knowing what elements to include in a successful one can be difficult. Here are the five major parts to consider when creating the perfect policy for your site.
1. Customize Your Policy
Anyone who is using an ecommerce or marketing based site is especially vulnerable in this area, and so should spend more time customizing a workable policy. Unless you are planning to aggressively use the information gathered to benefit the site or partners, you can probably build a good policy on your own. But if you do need something more complex, have an attorney create one for you based on your specifications.
2. Be Understandable
It will also protect you from accusations of being intentionally ambiguous or misleading. Whether or not they choose to read the terms of service is up to them, but at least you and your partners are covered in the case of a misunderstanding, and those who did read it now what they are going to be getting.
3. Tell The What, When and Why
One of the main points to these policies is telling your site visitors what will be done with the information they give. You will want to tell them what your will be taking and keeping, when you will be collecting it and to what purpose. Why and how is their data being used? Who is it being shared with?
If you are connected to another site or affiliate, and they will gain access to information, clearly write that into the policy and explain how the third party will be using the information, as well.
4. Legal Requirements of Disclosure
Legally, most sites are obligated to share information related to content posted on their site. For example, if someone were to post a link to some kind of illegal website in a comment on a blog, that blog might be legally require to release the details of information like the IP address to the police. Make sure you mention that you will share any information with official regulatory or legal departments upon request. This should be an element of your general term of service, as well. Especially as it is relevant to what you will and will not censor.
5. Announce Policy Changes